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On May 3rd, Google released a new feature aimed at helping Gmail users identify legitimate senders. This new feature displays a blue verification checkmark next to the sender’s name in the email list or when the email is opened. When users see this symbol, they can be assured that the email is from a verified sender and can trust its authenticity without worrying about fraud or impersonation issues.

Google also mentioned that this new feature is aimed at helping users identify legitimate senders and reducing the likelihood of spam and phishing attacks. The feature utilizes two email authentication standards, BIMI (Brand Indicators for Message Identification) and DMARC (Domain-based Message Authentication, Reporting, and Conformance), to verify the sender’s identity. This functionality is available for Workspace accounts, G Suite, business accounts, and personal Google accounts.

The main function of BIMI is to allow authenticated senders to display their brand’s logo next to their emails. This can increase the visibility and credibility of the emails. To implement BIMI, senders need to implement and adhere to DMARC policies. DMARC is a domain-based email authentication protocol that combines SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication methods. SPF verifies that the sender’s IP address is authorized to send emails on behalf of the organization’s domain and server, while DKIM digitally signs the email to prove that it has not been tampered with.

This new feature helps users identify legitimate senders, reducing the likelihood of receiving spam emails and falling victim to phishing attacks. Utilizing the BIMI and DMARC standards also enhances the credibility and recognizability of email communications.