Google has faced much criticism regarding the rampant issue of scam ads in recent years. In response to this, Google held the event “Decoding Google: Digital Ad Security” on August 1st to explain the review mechanism behind digital advertising. The company emphasized that they have already removed and blocked 5.2 billion illegal ads in 2022. Interestingly, part of the reason for the low takedown rate is that many reported content “was not actually advertisements,” giving outsiders a deeper understanding of Google’s situation.
Google’s advertising review mechanism consists of three stages: AI scanning, manual review, and user reports. In addition to comprehensive reviews, Google also launched the “Financial Services Advertising Verification Program” in Taiwan last year to strengthen the regulation of financial service ads. According to Robin Lee, the project manager of MyGoPen, the Taiwan Fact-Checking Team, the regulations under this program are even stricter.
Many people have questioned why Google keeps seeing scam ads on websites after Google blocks so many ads. Chih-Chen Lee, Vice General Manager of Google Taiwan Customer Solutions, explained that this involves four types of ad formats, two of which are more difficult for Google to govern. The low 60% takedown rate is also due to three main misconceptions, including misidentifying creative content, web pages, and hyperlinks as “advertisements” in the reporting process. The following three points explain the main reasons for the low takedown rate of scam ads.
Google is actively collaborating with government agencies to establish exclusive reporting channels, especially with the Financial Supervisory Commission and the Criminal Investigation Bureau, to improve the efficiency and accuracy of reporting. In addition, Google encourages users to utilize the Ad Information Center and “My Ads Center” to strengthen their own protection. Robin Lee, the project manager of MyGoPen, recommends that users maintain a “zero-trust” attitude towards on line information, being more skeptical and adopting a perspective of empathy to block scam incidents.